Which are the best review sites for business? For many, this is a big question, especially if they are new to online marketing or if they are simply fed up of the numerous spam sites out there. There is nothing worse than trying to promote a business and having your site banned by the search engines, or worse still, having your advertising campaign totally disabled. However, if you follow the advice in this article then you will know how to choose the best review sites for your business.
The first thing that you need to look for when looking for the best review sites is a balanced approach. This means that you need to find a platform that not only gives neutral but also informative content, particularly on the subject that your website is based on. For example, it is pointless creating a review site about a car if you are a car dealer. Instead, it is best to write about general topics such as consumer protection and other areas that are better suited for your audience. Many businesses make the mistake of judging their businesses solely by the number of incoming links that they have, but this should be taken with a pinch of salt, especially if consumers have been negatively affected by the way they have been marketed. It is also important to remember that every page of your website needs to be carefully thought out and developed, so if consumers feel that the information on a certain page is poor then they will more than likely go elsewhere for a more balanced experience.
Another important factor to consider when looking for the best review sites for your business is relevancy. As a small business, you may only have a few hours each day to devote to building up a strong and engaging website, but the time that you spend doing this will definitely impact the number of people who find your site when they do a search for what you offer. You need to make sure that your content is both relevant and up to date, so that users will feel like they are reading real and honest reviews from real customers. Look at some of the most popular review websites and you will see that they are all centred around one particular topic – such as local services. This means that the visitors to these sites are targeted, and they are actually looking for an excellent local service provider. If your local search results to include this type of information then you are likely to receive a high number of visitors to your website.
Although it may not be the most popular, there are many popular and more reputable review sites like Google Places, which have a huge number of local businesses listed. While it is true that the competition between local businesses can be fierce, there is still a considerable amount of footfall in places like Google Places, simply because many people use this local search option to find a local service or place to eat. If your restaurant is listed there then you are more likely to receive a decent amount of traffic, but it will probably be a lower proportion than that of larger restaurants.
In order to find the best review sites for your business, you need to consider customer satisfaction as well as profitability. Whilst many restaurants will enjoy a positive feedback from a loyal customer base, if this doesn’t translate into sales then they could be at risk. Many customers will only ever give a service review a low rating if they are unsatisfied with the level of service provided. However, customers towards less popular restaurants may be more likely to give high ratings due to the smaller number of reviews they receive, but even then it may not be enough to tip the scales in the eater’s favour.
The best review sites and affiliate commissions will provide the extra information that you need to decide whether or not your local service or restaurant should be reviewed. You can then follow these recommendations and set your own customer review platform where you can allow customers to leave their honest feedback about their experience. However, before you start offering affiliate commissions or pay per click revenue, you will need to find out whether or not your local area has a large customer base. Only when you have established a strong customer base can you then start looking into affiliate commissions and pay per click campaigns.